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Relationship Marketing for Entrepreneurs

By August 9, 2022December 6th, 2022Coaching, Communication Tips
Relationship Marketing

People who are great at building relationships have a certain sense of empathy, but they don’t just stop there. They also set goals, and take action. They invest their time in the people around them and make it a priority to establish healthy relationships. This is called Relationship Marketing.

Relationship marketing increases your chances of creating lasting business relationships boosts employee engagement in the workplace and helps you build trust.

Being personable can also help you build better relationships with friends and family, avoid conflict and lead you to have a healthier social life.

If you want to get ahead in your career, then learning how to build better relationships is key. If you want to be successful, you need people to like you. Think about it. Do you hang around and spend time with people you don’t like? Me either.

Here are a few tips:

  1. Let others talk about themselves. People love to talk about themselves – it’s human nature. When you meet someone new, ask them questions about them and their life. Listen intently and take an interest in what they have to say.
  2. Call people by name. Calling people by name is important because it shows that you’re interested in getting to know them on a deeper level. Get into the habit of saying the other person’s name during the conversation, especially when they’re telling you something important or interesting. You can make it fun by trying to use their name at least twice during each conversation, but don’t be fake or not genuine because this will backfire on you quick.

When you meet a person for the first time, it’s important to make them feel comfortable and accepted. Remember that people love to talk about themselves and when you ask questions about a person, you are giving them an opportunity to do just that.

A good conversation is like a game of catch. You throw the ball to someone and they throw it back to you. Then you throw it back again, bouncing it back and forth within the conversation.

Ask yourself questions such as: What type of information would be interesting for this person? How can I show interest in what they have to say? What type of questions would this person appreciate? What will they think is funny or interesting? When they speak, listen carefully and don’t interrupt. Always pause before responding so they know you heard them. Resume the conversation by asking follow-up questions and expressing your opinions.

    3. Get out of your comfort zone. Put yourself in situations where you can stretch. Getting out of your comfort zone is critical for building relationships in any area of your life because it pushes you to grow and learn. One way I love doing this is by traveling to new places. What’s yours? Maybe you want to join me where I travel, become a better speaker, and master self-care, or self-promotion…

Listen to my Podcast together with Dr. Sheena as we talked about building great relationships. Click here.

Would you like to learn more about Clear Communication Solutions? Visit the media page, or if you’d like to book a consult for private coaching, contact me today.